Best Time To Build A Career In Digital Marketing
- 1 Best Time To Build A Career In Digital Marketing
- 2 What All You Can Do To Make A Shift To Digital Marketing?
- 3 Why Should You Go Digital?
- 4 Profitable Career Options in Digital Marketing
- 5 Conclusion
In the wake of this lockdown, people are distressed about their careers, jobs & businesses. COVID-19 pandemic has adversely affected mankind. Now there is a need to understand what we can do being in lockdown which will be a wellspring of pay for us in return.
Here is the right time to try your hands on into Digital Marketing. If you are a newbie to this, educate yourself about it, know about the perks, pros, and cons of this industry and begin with it. It has much to offer!
In this time of adversity, Coronavirus is responsible for the slump in trade. In today’s time, the digital world welcomes all, irrespective of your background. Digital Marketing allows you to safely step in and make a space in this era. It’s a great blend of technical and creative aspects. Companies from all sectors use digital platforms to advertise their products online, hold their positions, be persistent in serving & staying connected to their clients.
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What All You Can Do To Make A Shift To Digital Marketing?
Research & Know Everything About Digital Marketing
To enter into anything new, you need to have good exposure and understanding about it. For internet marketing, the information in the form of blogs, eBooks, YouTube tutorials, etc. are available.
Websites offering various short term courses, and eminent institutes providing the certification program are also available for the same. You can use any digital platform to gather information. This information will help you to know what you are heading for. It will give you the sense to evaluate the options available.
Seek Guidance From a Mentor
We need expert advice at every stage of life as the right mentor can guide you well about the subject. A mentor who is proficient in the field could help you understand the pros and cons of the industry. He shall navigate about how it runs, what all you need to know, the right way to start, whether you should opt for it or not, etc. To get career counseling before setting goals is always recommended.
Define Your Objective
Without an objective, nothing can be achieved. Herd instinct won’t help all the time. You need to upgrade yourself with the latest trends, but doing it without an objective would be a complete waste of time and energy. You should have a set of goals – have a vision that you wish to achieve first then the mission will help you to reach out there.
If I have an objective of imparting digital marketing knowledge, then I will have the objective to study for it and then become a Trainer or a Mentor.
There are people who want to be in digital space just because everybody else is. But, they have zero understanding of what needs to be done. As a result, they end up in a vain attempt.
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Create Your Own Blog
Now when the objective is defined, next and the foremost task in digital marketing learning is to create your own blog site. That’s quite imperative to give it a quick start as this works as an engine for any vehicle.
To start with you need to-
- Select a niche for your blog that you want to write about.
- Buy a Domain Name (from GoDaddy or SiteGround)
- Hosting (from GoDaddy, Bluehost, SiteGround, Hostgator) for your site.
- Create your site on free platforms like WordPress.com, Wix, Tumblr, WordPress.org, etc.
If you have a blog site, you will be able to build your brand, showcase your work, products & services, etc.
Now when you have your site ready with a theme of your choice, write content, and start promoting.
You can do numerous things from your site like –
Create Content Around The Niche
As they say, “Content is the King”. The success and failure of your website are decided by the content you provide. Only a good theme, design, or visuals won’t help! Content should be engaging, updated, and persuasive to take action. Correct, relevant & complete information on your site for the prospective customer and for the search engines plays a primary role.
The search engine bots (Google crawlers) should also be able to understand you, so they can portray your website to the relevant audience. Your content should be rich enough to win the hearts of the customers with a firm belief that they are on the right website. Most importantly, provide what your customers want to see.
Once all this is done, you are good to go with “Happy Selling”!
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Why Should You Go Digital?
As we all know, the unemployment rate in India has gone up to 23.5% in April 2020. Due to this, digital has evolved substantially and we can say that we are in the digital age now.
Let’s know what it has to offer us and why one should step into it-
Digital Marketing Welcomes Everyone
The Likable part about the Digital industry is, it welcomes everyone with open arms. People from all domains can step into Digital Marketing. It does not require any special skill set or a degree to get in. With a huge demand for digital marketing services, the industry has numerous opportunities for all of these. It caters to everyone.
Work With Ease And Get Connected Worldwide
The second yet important thing in being digital is that you can connect with the global audience while sitting at home. You don’t have to be in the office for 9 to 5. Work with your comfort and create awareness about your presence online. Going to office and meeting people would give you limited access to interact but being digital you have a limitless number of people to know you. Its hassle-free still engaging with a large audience.
Offers Recession-Proof Career Options
Online marketing is a beacon of hope for everyone. No matter what business you are in or which company you are associated with, marketing never stops!
Earlier traditional and new digital ways of marketing were used by marketers, advertisers, and entrepreneurs. Just to understand it better, we could see that the entire world is under the adversity of COVID-19 but connected using digital ways.
Students are taking online lessons through virtual apps, meetings are conducted in the form of webinars, and online trade is on.
As a result, dependency on digital marketing has increased.
People who are employed with digital agencies, marketing agencies, advertisers, bloggers, content writers, online education providers are still on the move and don’t have to worry about their every month credits. Likewise, there are several Digital Marketing Career Options waiting for you. Just you need to knock the door.
With an ever-increasing demand for digital marketing, one can expect to get huge payouts in this industry. People have made a lot of money by going digital. There are big companies that hire digital marketing professionals and offer them a great amount.
The interesting fact is, you have diverse options to try your hands on and earn out of it. The freshers get a good kick start to their career. One can start freelancing or check other options to generate a secondary source of income. One of the best books I recommend is:- Side Hustle.
Varied Career Options
A digital career doesn’t restrict you in any form. You will always have multiple Digital Marketing Career Options and roles to fit in.
Profitable Career Options in Digital Marketing
- SEO (Search engine Optimization) Expert
- Social Media Expert
- Professional Blogger
- Web Developer
- Email Marketing Expert
- Content Writer or Copywriter
- And many more.
Digital marketing offers a broad range of skills. There is a lot to explore in Digital marketing with options to expand your knowledge. It helps prevent boredom and entails creativity. So all those who get bored very easily with one kind of work can step in the digital world.
After understanding the importance and reading all the pros of the digital world you should not hesitate to be a part of this industry. The sooner you adopt this, the better and brighter future you could see for yourself.
Set your desired goals and start working on it today to choose the best Digital Marketing Career Options. Digital marketing is one of the lucrative careers that will help you achieve your dreams in today’s time! This could be a piece of good luck for you!