Even though life has moved to normal after the pandemic, people are still distressed about their careers, jobs & businesses. Here is the right time to choose a career in Digital Marketing. If you are a newbie to this, educate yourself about it, know about the perks, pros, and cons of this industry, and begin with it. It has much to offer!
In today’s time, the digital world welcomes all, irrespective of your background. a career in Digital Marketing allows you to safely step in and make a space in this era. It’s a great blend of technical and creative aspects. Companies from all sectors use digital platforms to advertise their products online, hold their positions, and be persistent in serving & staying connected to their clients.
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What All You Can Do To Make A Shift To Digital Marketing?
Research & Know Everything About Digital Marketing
To enter into anything new, you need to have good exposure and understanding of it. The digital marketing scope is enormous. And to make a successful digital marketing career, information is available in the form of blogs, eBooks, YouTube tutorials, etc. is available.
Websites offering various short-term courses, and eminent institutes providing the certification program are also available for the same. You can use any digital platform to gather information. This information will help you to know what you are heading for. It will give you the sense to evaluate the options available.
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Seek Guidance From a Mentor
We need expert advice at every stage of life as the right mentor can guide you well about the subject. And digital marketing is like an ocean so understanding the digital marketing scope and various aspects of it would help you make the right decision.
A mentor who is proficient in the field could help you understand the pros and cons of the industry. He shall navigate about how it runs, what all you need to know, the right way to start, whether you should opt for it or not, etc. Getting career counseling before setting goals is always recommended.
Define Your Objective
Without an objective, nothing can be achieved. Herd instinct won’t help all the time. You need to upgrade yourself with the latest trends, but doing it without an objective would be a complete waste of time and energy. You should have a set of goals – have a vision that you wish to achieve first then the mission will help you to reach out there.
If I have an objective of imparting digital marketing knowledge, then I will have the objective to study for it and then become a Trainer or a Mentor.
There are people who want to be in digital space just because everybody else is. But, they have zero understanding of what needs to be done. As a result, they end up in a vain attempt.
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Create Your Own Blog
Now that the objective is defined, next and the foremost task in digital marketing learning is to create your own blog site. That’s quite imperative to give it a quick start as this works as an engine for any vehicle.
To start with you need to-
- Select a niche for your blog that you want to write about.
- Buy a Domain Name (from GoDaddy or SiteGround)
- Hosting (from GoDaddy, Bluehost, SiteGround, Hostgator) for your site.
- Create your site on free platforms like WordPress.com, Wix, Tumblr, WordPress.org, etc.
If you have a blog site, you will be able to build your brand, showcase your work, products & services, etc.
Now when you have your site ready with a theme of your choice, write content, and start promoting.
You can do numerous things from your site like –
- Spread Awareness
- Inform about products & services
- Promote
- Sell and Earn
Create Content Around The Niche
As they say, “Content is King”. The success and failure of your website are decided by the content you provide. Only a good theme, design, or visuals won’t help! Content should be engaging, updated, and persuasive to take action. Correct, relevant & complete information on your site for the prospective customer and for the search engines plays a primary role.
The search engine bots (Google crawlers) should also be able to understand you, so they can portray your website to the relevant audience. Your content should be rich enough to win the hearts of the customers with a firm belief that they are on the right website. Most importantly, provide what your customers want to see.
Once all this is done, you are good to go with “Happy Selling”!
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Why Should You Go Digital?
As we all know, the unemployment rate in India has gone up to 23.5% in April 2020. Due to this, digital has evolved substantially and we can say that we are in the digital age now.
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Let’s know what it has to offer us and why one should step into it-
Digital Marketing Welcomes Everyone
The Likable part about the Digital industry is, it welcomes everyone with open arms and a career in digital marketing is quite lucrative. People from all domains can step into Digital Marketing. It does not require any special skill set or a degree to get in. With a huge demand for digital marketing services, the industry has numerous opportunities for all of these. It caters to everyone.
Work With Ease And Get Connected Worldwide
The second yet important thing about being digital is that you can connect with the global audience while sitting at home. You don’t have to be in the office from 9 to 5. Work with your comfort and create awareness about your presence online. Going to the office and meeting people would give you limited access to interact but being digital you have a limitless number of people to know you. It’s hassle-free and still engages with a large audience.
Offers Recession-Proof Career Options
Online marketing is a beacon of hope for everyone. No matter what business you are in or which company you are associated with, marketing never stops!
Earlier traditional and new digital ways of marketing were used by marketers, advertisers, and entrepreneurs. Just to understand it better, we could see that the entire world is under the adversity of COVID-19 but connected using digital ways.
Students are taking online lessons through virtual apps, meetings are conducted in the form of webinars, and online trade is on.
As a result, dependency on digital marketing has increased.
People who are employed by digital agencies, marketing agencies, advertisers, bloggers, content writers, and online education providers are still on the move and don’t have to worry about their every-month credits. Likewise, there are several Digital Marketing Career options waiting for you. Just you need to knock on the door.
Handsome Payouts
With an ever-increasing demand for digital marketing, one can expect to get huge payouts in this industry. People have made a lot of money by going digital. There are big companies that hire digital marketing professionals and offer them a great amount.
The interesting fact is, you have diverse options to try your hands on and earn out of it. The freshers get a good kickstart to their careers. One can start freelancing or check other options to generate a secondary source of income. One of the best books I recommend is:- Side Hustle.
Varied Career Options
A digital career doesn’t restrict you in any form. You will always have multiple Digital Marketing Career Options and roles to fit in.
Various Digital Marketing Roles
- SEO (Search engine Optimization) Expert
- Social Media Expert
- Professional Blogger
- Web Developer
- Email Marketing Expert
- Content Writer or Copywriter
- And many more.
Digital marketing offers a broad range of skills. There are various Digital marketing roles that you can opt for as per your interest and expand your knowledge further. It helps prevent boredom and entails creativity. So all those who get bored very easily with one kind of work can step into the digital world.
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Conclusion
After understanding the importance and reading all the pros of the digital world you should not hesitate to be a part of this industry. The sooner you adopt this, the better and brighter future you could see for yourself.
Set your desired goals and start working on them today to choose the best Digital Marketing Career Options. As mentioned before, Digital marketing is one of the lucrative careers that will help you achieve your dreams in today’s time! This could be a piece of good luck for you!
Digitalization is the Money. Nicely written.
nice article, keep it up nitya!!
Thank you so much…The article has been written by my friend Anchal Dham… I will convey your regards😊