What’s the difference between copywriting and content writing- this is still unclear for many?
Few may think it’s the same, some are still trying to figure out the difference but few digital nomads are well versed with content writing and copywriting and its nuances. But whatever your thoughts might be, it is one of the most lucrative career options you can have.
For all the people wondering if copywriting is the same as content writing. Let me shatter the myth and say ”NO”, they are as different as Jam and butter. Let’s see the details on Copywriting vs Content Writing.
What is Content Writing?
Content writing examples– Blog posts, video, email, white papers, eBooks, podcasts, etc.
What is Copywriting?
Every company stresses this and wants users to take appropriate CTA (call to action). Here Copywriters, come into the picture as they focus mainly on writing short-term content that would get sales. They craft compelling headlines to assist the customer to take some action like purchase a product, signing up for a newsletter, signing up for a course, fill a form, signup for a webinar, etc.
Copywriting examples- sales letter, landing page, slogans and taglines, catalogs, etc.
We would be talking about copywriting vs content writing, differences in a bit. But before that let me familiarize you with few other terms used in the creative writing space.
They lead the brand’s entire content strategy. From creating the content calendar, choosing how the content should look like when it should be published, they have a plethora of things to look at. They ensure that quality content goes out at the right time and the aspired marketing goals are accomplished.
SEO Content writing
The SEO content writer knows the knack of creating content that would improve the organic traffic via search engines. Google sets a benchmark of good and bad content which plays a crucial role in your website ranking. So, a good SEO content writer considers all these aspects while writing the content.
It’s a no-brainer, SEO copywriters target specific keywords and write compelling content that prompts users/ customers to take immediate actions like signing up for the event, booking a tour, purchasing a book, etc.
As promised earlier, now I am going to share few key differences between content writing and copywriting.
Focuses more on long term content like blogs, emails, podcast, etc
Focuses on short term content like post copy, landing page, taglines, etc
Written to drive more organic traffic
Written to convert leads into sales
Main goal is to engage and inform
Main goal is to take action
Content writers are usually good and more focused on SEO
Copywriters writing may not be based on SEO however they may know about SEO
Content writers give information about products/services through their content. Type of indirect sales
Copywriters main aim to get sales/conversion through the written content
Usually contributes to a long-term strategy
The effectiveness is included in the short-term
Content writing and copywriting are like hand and gloves. We can use both of them to create a great synergy. While content writing will provide information to your customers, copywriting will help them to take the action at the right time.
“Make it simple, memorable, inviting to look at and make it fun to read.”, says Leo Burnett
Featured Image Courtesy: Medium