Digital Marketing

Copywriting Vs Content Writing: Is It Same or Different

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What’s the difference between copywriting and content writing- this is still unclear for many?

Few may think it’s the same, some are still trying to figure out the difference but few digital nomads are well versed with content writing and copywriting and its nuances. But whatever your thoughts might be, it is one of the most lucrative career options you can have.

Copywriting vs Content Writing
Image Courtesy: Contentrecyclers

For all the people wondering if copywriting is the same as content writing. Let me shatter the myth and say ”NO”, they are as different as Jam and butter. Let’s see the details on Copywriting vs Content Writing.

What is Content Writing?

Content writing refers to creating content for digital marketing. It primarily concentrates on building engagement with the readers who over time, can turn them into trustworthy customers.

Content writing examples– Blog posts, video, email, white papers, eBooks, podcasts, etc.

What is Copywriting?

Every company stresses this and wants users to take appropriate CTA (call to action). Here Copywriters, come into the picture as they focus mainly on writing short-term content that would get sales. They craft compelling headlines to assist the customer to take some action like purchase a product, signing up for a newsletter, signing up for a course, fill a form, signup for a webinar, etc.

Copywriting examples- sales letter, landing page, slogans and taglines, catalogs, etc.

We would be talking about copywriting vs content writing, differences in a bit. But before that let me familiarize you with few other terms used in the creative writing space.

What is Copywriting?
Image Courtesy: altitudemarketing.com/

Content Strategist

They lead the brand’s entire content strategy. From creating the content calendar, choosing how the content should look like when it should be published, they have a plethora of things to look at. They ensure that quality content goes out at the right time and the aspired marketing goals are accomplished.

SEO Content writing

The SEO content writer knows the knack of creating content that would improve the organic traffic via search engines. Google sets a benchmark of good and bad content which plays a crucial role in your website ranking. So, a good SEO content writer considers all these aspects while writing the content.

SEO Copywriting

It’s a no-brainer, SEO copywriters target specific keywords and write compelling content that prompts users/ customers to take immediate actions like signing up for the event, booking a tour, purchasing a book, etc.

SEO Copywriting
Image Courtesy: envigo.co.uk/

As promised earlier, now I am going to share few key differences between content writing and copywriting.

CONTENT WRITER

COPY WRITER

Focuses more on long term content like blogs, emails, podcast, etc

Focuses on short term content like post copy, landing page, taglines, etc

Written to drive more organic traffic

Written to convert leads into sales

Main goal is to engage and inform

Main goal is to take action

Content writers are usually good and more focused on SEO

Copywriters writing may not be based on SEO however they may know about SEO

Content writers give information about products/services through their content. Type of indirect sales

Copywriters main aim to get sales/conversion through the written content

Usually contributes to a long-term strategy

The effectiveness is included in the short-term

Conclusion

Content writing and copywriting are like hand and gloves. We can use both of them to create a great synergy. While content writing will provide information to your customers, copywriting will help them to take the action at the right time.

Make it simple, memorable, inviting to look at and make it fun to read.”, says Leo Burnett

Featured Image Courtesy: Medium

About Nitya Rambhadran

Nitya Rambhadran is a founder of Revamp Mind | Blogger | YouTuber | Freelance Marketer | Copywriter. She is an aspiring Motivational Speaker, Author, and Thought Leader. Motto in life- Grow and make a difference in other lives as well. Cheers!!
View all posts by Nitya Rambhadran →

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