What is the Digital Marketing Scope in India

Digital Marketing scope and demand are increasing with every passing year. After the pandemic, many traditional businesses have realized the need for taking their business online hence increasing the demand for good digital marketers.

As this field is getting bigger and better with each passing day, we can only imagine how the future will be. In the last couple of years, this industry has been alarmed by over 2.5 lakh job opportunities.

Prime Minister Shri Narendra Modi has been actively promoting Digital India and his Digital India Campaign gained colossal popularity.

According to a survey by Economic Times, Digital advertising would grow to 32% CAGR to reach roughly about 19,000 Cr by 2020.

The data also says that digital media will go up to 24% from the current 15% by 2020.

We are seeing many changes which will only expand further. A few of them are mentioned below:-

Voice Search

Google Voice search is slowly taking over regular search.

Facebook Chat Bots

It is a chat program that engages with website visitors, to answer questions, provides information, and helps customers on their purchasing journey.

Whatsapp Ads

Most of you must be aware of the Whatsapp Business, Whatsapp Ad is a new addition, which opens another avenue for businesses to promote their products/services.

Though India is a developing nation, we have almost moved to a digitized world. Most of the companies have advanced to have an online presence now. This will also create more job opportunities in digital marketing by 2021.

First, let’s talk about what Digital Marketing is?

As the name suggests, Digital Marketing also known as online marketing is a type of marketing that entirely depends on the internet.

It is an online marketing technique that uses various digital platforms, that help any business promote and advertise their products as well as services while targeting the relevant audience.

Different digital marketing career are mentioned below–

• Digital Marketing Manager
• Search Engine Marketer
• Inbound Marketing Manager
• Social Media Marketing Expert
• SEO Expert
• Content Marketing Manager
• Conversion Rate Optimizer
• Copywriters
• Web Analytics Executive
• Email Marketer
• Content Writers
• Affiliate Marketer

A great reason, why digital marketing, will rise in the coming years is the drastic change in traditional marketing, Government’s “Digital India” initiative, and colleges and institutions coming up with numerous digital marketing courses.

Despite being comparatively new, a digital marketing career has gained immense popularity because of various factors like cost-effectiveness, exponential growth in the number of internet users, increased digital classifieds, etc.

A good reason, why digital marketing can opt as a career option is because it has a great space to accept and welcome everyone.

Today no business can think of surviving in the market without an online presence and this is another reason why digital marketing is thriving at such a fast pace.

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Benefits of Digital Marketing for Business or E-commerce sites

When any business starts, its prime focus is to get customers, for which they may rely on traditional ways of marketing like promotions through ads, hoardings, or billboard advertising but now there is an improved and easier way.

Businesses should consider online prospects now to stay ahead of their competitors. Businesses cannot afford to overlook this opportunity as it has a huge marketplace involved.

Digital marketing is like a god sent to e-commerce websites as it has made the accessibility to do business across the globe so easy, in a cost-effective way.

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Listed are the few benefits of taking your business online:–

• You can reach the global marketplace in Nanoseconds.
• Cost-effective as you can reach more customers for less money in comparison to traditional marketing methods.
• Interact directly with your customers and know what they are looking for.
• Let the audience know you directly which helps in creating brand loyalty.
• Capture the results of your marketing efforts immediately.
• Let your customer come to you through the inbound process.
• Get to know your target audience.

Personalization and segmentation, where personalization means you can target at an individual level and deliver your marketing message to the relevant audience.

Segmentation means targeting a certain group and breaking down their target audience into a small cluster of groups of people.

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Digital Marketing scope for students?

In Today’s time, digital marketing is the key skill that students should opt for if they want to build a lucrative career. As this is one of the most in-demand industries and has immense opportunities.

I believe that the digital marketing domain welcomes students of diverse fields like science, commerce, arts, painting, computer or technology, and many more.

Here are a few good reasons for students to choose this as a career-

Better career options with more number of jobs

As this is a booming in-demand profession, it will transform India into a digitally empowered nation hence there would be a visible increase in jobs.

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Be an entrepreneur

Digital marketing scope is not just limited to jobs but you can establish your own business independently and be your own boss. Can also be a freelancer and start working on projects.

Rewarding and cost-effective

traditional courses like CA, CS, BBA, MBA, Engineering, etc require a lot of money and are also time-consuming. 

But digital marketing courses are usually for a short-term period (between 2 months – 1 year) and don’t dig a hole in your pocket.

In internet marketing, if you are passionate, think creatively, eager to learn and upgrade yourself, then, the sky is the limit!

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